This panel brought together big media players and had them share their strategy. It made me realize that we're all struggling with how to address our mobile strategies, whether we're big or small, but it's something none of us can avoid. Mobile is here to stay. It is the future of the web, and it's here now.
Tanya Steel – editor in chief of epicurious
Kelly Senyei – content producer of Gourmet Live
Marc Levine – emerging digital brands for Scripps – Food2, Cooking Channel.
How have each of you approached being in the mobile space.
- Epicurious is a 16 year old site. A dinosaur that stays trendy. When we moved to mobile, we started with the iphone, not knowing how it was going to perform.
- With Gourmet live, we launched on the ipad 8 months ago. We felt that the content we were displaying would perform better there. Developed in HTML5 to launch seamlessly on a bunch of different devices. Gourmet live brings the experience of social sharing to the table. Reading content earns you credits and includes a gaming component.
- Food Network: First priority is getting mobile sites for cooking channel and food.com.
When getting started, consider 3 things.
- Review your analytics to see how much traffic you're receiving from mobile.
- Experience your site on as many mobile devices as you can.
- Tap into your community.
Facebook is such a crucial component to use, whether you have 7 readers or 7 million. Fantastic way to get people into your blog.
Let's talk about your brands. How much does your brand bleed into your different platforms.
- At food.com we're trying to bring the element of community back. The food network, food2, food.com, cooking channel. Food.com is the youngest demographic. Food Network and Cooking channel have a median age of mid to late 40s. Food.com is much younger than that. When you dig into our Facebook stats, you see a much higher percentage of 18-34.
- 25% of gourmet live audience had never associated with the print magazine.
People are cooking with their ipads.
Optimize your photos. Lighten up the size of your pictures to have them load faster.
At this point, the Internet connection died. The rest of the highlights are from my twitter stream. Nuggets of wisdom distilled into 140 characters sound bites.
- Experience your blog on as many mobile devices as possible as a 1st step in developing a mobile strategy.
- No matter what percentage of your traffic comes from mobile devices, it is only going to grow. Tanya Steel editor in chief of epicurious.com
- Large food content sites are moving away from flash and turning to HTML5.
- If you are redesigning your site, find a designer that works in #HTML5. Compatible with all mobile platforms and gr8 for seo.
- Your mobile content for your blog should be an appetizer ~ sneak peak, not the main dish
- Kelly from Gourmet Live: people's attention spans have gone down drastically and really impacts mobile writing.
- When writing for mobile, do so in bite size.
- Video really resonates on mobile platforms. Same with food porn images with captions.
- There will soon be as many tablet devices as Arnold Schwartznegger lovers. The % of tablet households will only grow.
- Gourmet live hashtags every auto tweet out if the app. Provides great analytics.
- Quantcast, Alexa, Compete and Facebook will give all blogs great free demographic info.
- Your readers follow you for your voice. Make sure to keep it consistent across all platforms.
- Interesting to see how #gourmet (now @gourmetlive) has been reinvented as a set of online only properties.
- People are bringing ipads in kitchen 2 cook. When going mobile, think visually and consider how your content will be consumed.
- Monitization is not clear-cut in mobile. Paid apps have very mixed results, even with celebrity chefs.
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