He marveled at how different this audience was from his usual audiences, because we juggle personal and public personas. In many ways, our problems and questions are similar to what Marc Zuckerberg had to address when Facebook got so big unexpectedly. The conversation was informal and jumped around. The following are my jumble of notes.
- Matt Jacobson: Use the Facebook Notes Functionality to post your blog posts to your Facebook page.
- Matt Jacobson: Promote your blog on FB with this cycle: Write a blog post - post to your page - advertise - publish to fans - interact - write another blog post.
- Matt Jacobson: the age of 13 has been established for privacy issues but it's up to you to determine when your kids are ready. When my daughters turned 13 I tasked them with explaining how they would use it. It took them a year to be able to prove it to me.
- facebook stories - inspiring place to see the power of FB reach.
- Inside Facebook blog. See the latest FB developments. Just announced a groupon like Deals business.
- Are you on Twitter? Matt Jacobson is not.
- Andrea Deckhart - if I import my blog in Notes, you get the impressions instead of me. Are you considering a rev share model if we drive traffic to FB? Matt Jacobson - we don't do revenue sharing - you should look at Facebook as a distribution channel, a way to grow traffic
- Matt Jacobson: Decoupling Facebook.com from Facebook is the future. there are 700 sites that are using Facebook credentials from tehir login including Huff post. People are logging in throughout the web using Facebook. This is a huge new trend to be rolling out in the next few months. New plug ins are coming to bring Facebook functionality to your personal sites.
- Matt Jacobson & conference attendee: Skittles does a great job of using Facebook. Stuff people want to read about. Not all corporate.
- Ashley Forrester - Klout builds your Klout score based on both your personal page and your fan page. Will there be a way soon to split the two?
- Matt Jacobson: Building Facebook application is a pretty good business. Facebook doesn't make revenue directly from it, so I'm not schilling something. It's just a good business that you should get into.
- Someone asked, "Will we ever have the ability to communicate with our fans who are not our friends?" Probably not. We are very concerned about spam. Communicate with your fans using your feed.
- There are so few people who want to do what you guys do, manage multiple pages, have a public and personal persona, you guys are asking for capabilities few people use.
- I asked: Like many here, I was more aggressive on twitter than on Facebook, keeping it open to just my friends and family. I'm now changing that, but frustrated when the conversation happens on Facebook instead of my blog. Will you be rolling out plug ins to link Facebook comments on personal blogs?
- Matt Jacobson: Facebook decoupling is going to be the big move this year. Credits, using facebook login on other sites. Stay on top of the Developers Wiki. Integration of comments on personal blogs is coming very soon.
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